Social Media/Marketing/Sales

Certificate in Marketing (certificate only)

Discover advanced and new best practices integrating traditional print marketing with digital marketing for even greater marketing success.

Analyzing customer purchasing and demographics
Pricing to improve profit margins
Primary market segments
Top 10 advanced marketing concepts
Inquiry campaigns
5 best marketing methods
Integrating digital with print
Writing, editing, and enhancing copy

Certificate includes the following courses. Click on the title for course overview.

These online courses are offered in partnership with UGOTCLASS.

Certificate programs consist of 2 or 3 individual courses bundled together (reduced fee when bundled vs. individual courses)
Available 24/7 within the month of the course offering. No set day or time.
Courses consist of online readings, audio presentations, and written online discussion boards with instructor and participants.
After enrolling expect an invitation email the Wednesday before scheduled begin date from teacher@ugotclass.org. Check “Junk” email folder.
Certificates will be emailed from UGOTCLASS within 3 weeks after successful course completion.

Enroll by clicking the “Register Now” button above. Questions: ceonline@dmacc.edu.

Digital Marketing Certificate

» Complete Course Details

Learn about eMarketing, including improving email promotions, analyzing your website traffic, doing search engine optimization, and successfully employing online advertising.

ROI for email promotions
Analyzing open, click through, and conversion rates
HTML vs text emails
Writing email copy
Testing and tracking emails
Website analysis
Google Analytics
SEO
Web 2.0
Google AdWord
Traffic Estimator
Facebook uses/ads
And more…

Certificate includes the following courses. Click on the title for course overview.

Note: Courses can be taken individually as well for skill building.

These online courses are offered in partnership with UGOTCLASS.

Certificate programs consist of 2 or 3 individual courses bundled together (reduced fee when bundled vs. individual courses)
Available 24/7 within the month of the course offering. No set day or time.
Courses consist of online readings, audio presentations, and written online discussion boards with instructor and participants.
After enrolling expect an invitation email the Wednesday before scheduled begin date from teacher@ugotclass.org. Check “Junk” email folder.
Certificates will be emailed from UGOTCLASS within 3 weeks after successful course completion.

Enroll by clicking the “Register Now” button above. Questions: ceonline@dmacc.edu.

Mastering Video Marketing Certificate

» Complete Certificate Details

Using video marketing to tell a story and connect people, resulting in a boost in website traffic and increased business.

YouTube
Scripts
Hooks
Video SEO
Build YouTube Channel
Driving Traffic
Distributing video on YouTube
And more…

Certificate includes the following courses. Click on the title for course overview.

Note: Courses can be taken individually as well for skill building.

These online courses are offered in partnership with UGOTCLASS.

Certificate programs consist of 2 or 3 individual courses bundled together (reduced fee when bundled vs. individual courses)
Available 24/7 within the month of the course offering. No set day or time.
Courses consist of online readings, audio presentations, and written online discussion boards with instructor and participants.
After enrolling expect an invitation email the Wednesday before scheduled begin date from teacher@ugotclass.org. Check “Junk” email folder.
Certificates will be emailed from UGOTCLASS within 3 weeks after successful course completion.

Enroll by clicking the “Register Now” button above. Questions: ceonline@dmacc.edu.

Podcasting (Individual course)

» Course Details

This step-by-step class will take you from start to finish and cover the required elements needed to get your show online.

These online courses are offered in partnership with UGOTCLASS.

Certificate programs consist of 2 or 3 individual courses bundled together (reduced fee when bundled vs. individual courses)
Available 24/7 within the month of the course offering. No set day or time.
Courses consist of online readings, audio presentations, and written online discussion boards with instructor and participants.
After enrolling expect an invitation email the Wednesday before scheduled begin date from teacher@ugotclass.org. Check “Junk” email folder.
Certificates will be emailed from UGOTCLASS within 3 weeks after successful course completion.

Enroll by clicking the “Register Now” button above. Questions: ceonline@dmacc.edu.

Social Media for Business Certificate

» Course Details

Discover the new principles of communication that apply across all networks and how specific social networks can work for your organization.

Social media terminology
Research and development of social media
Dangers of social media
Develop your social media profile
Social Network using Ning
Tools including Google products and video
Integrating social platforms
Manageable workflow
Connecting with customers
Targeting advertising
And more…

Certificate includes the following courses. Click on the title for course overview.

Note: Courses can be taken individually as well for skill building.

These online courses are offered in partnership with UGOTCLASS.

Certificate programs consist of 2 or 3 individual courses bundled together (reduced fee when bundled vs. individual courses)
Available 24/7 within the month of the course offering. No set day or time.
Courses consist of online readings, audio presentations, and written online discussion boards with instructor and participants.
After enrolling expect an invitation email the Wednesday before scheduled begin date from teacher@ugotclass.org. Check “Junk” email folder.
Certificates will be emailed from UGOTCLASS within 3 weeks after successful course completion.

Enroll by clicking the “Register Now” button above. Questions: ceonline@dmacc.edu.

Social Media Marketing course

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Cutting Edge Social Media Marketing Strategies for Small Businesses

Are you looking for a social media course for beginners? Or are you an intermediate/advanced marketer who is looking to brush up your skills in the ever-changing world of social media? This Training is for You!

This training will give you an in-depth look at social media marketing for small businesses. Students will learn how to define a target audience, how to create a social media strategy, how to create an engaging and creative content strategy, how to easily design social media graphics, how to create reels & stories, and most importantly, how to measure your success so that you can ensure results with your campaigns.

Meet your instructor:
Amberly Bucci has packaged 15 years of digital marketing experience into practical and actionable steps to grow your small business online. During this workshop, she will teach you how to harness the latest strategies to boost your visibility and grow your sales from Facebook, Instagram, YouTube, TikTok, and LinkedIn.